Sandi Fox

Founder and CEO Smart As A Fox Mobile Messaging

Sandi Fox is the founder of Smart As A Fox LLC, a progressive digital strategy firm and CEO of Smart As A Fox Mobile Messaging, a broadcast text messaging (SMS) and patch-through calling platform for small to mid-size organizations and campaigns. She has more than 12 years of digital strategy experience across multiple sectors, including government, political, non-profit, and private sectors. She has developed and managed innovative and effective digital outreach, advocacy and fundraising programs that emphasized results, engagement, deliverability, and audience growth. She has worked with organizations like Vote.org, American Federation of Teachers, Grandmothers for Reproductive Rights, Common Cause, the Lawyer’s Committee on Civil Rights, SEIU, David Suzuki Foundation (Canada), Democratic Party of Georgia, Idaho and Virginia. Before starting Smart As A Fox and Smart As A Fox Mobile Messaging she served as Digital Strategy Manager for Planned Parenthood and Planned Parenthood Action Fund for over three years leading their advocacy efforts. She developed their mobile program that had over 1000% growth through testing, organic and paid acquisition and an emphasis on engagement. Prior to joining Planned Parenthood she served as Director of Online Communications at the Enough Project which does genocide prevention work and as Email Marketing Manager at the Center for American Progress and CAP Action Fund. As a digital strategy consultant, she helps organizations and campaigns by conducting digital program audits, developing integrated digital strategies, providing program implementation support, basic strategic guidance and training. Right now she is focusing on helping organizations make the right strategic decisions when it comes to using mobile (SMS) technology. Sandi holds a B.A. in government and international relations with a minor in women’s studies, as well as a master’s degree in public administration with a concentration in nonprofit management from Clark University in Worcester, MA. She currently resides in Washington, DC with her puppy Olive.

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